ASKUL's Mission: Listen To Our Customers, Work with Our Partners, Create Value

We Will Continue to be a "Learning Organization" By Listening To Customers, Learning From Them, And Evolving.

ASKUL is continually evolving by listening to our customers and learning from them. We, as a "learning organization", continuously grow by using this process. We receive customers' feedback through phone calls, fax transmissions, questionnaires, group interviews and e-mail. All this feedback comes into our "relationship center" that is the hub of ASKUL's customer service operation. It is then carefully entered into our CRM (Customer Relationship Management) database. Every single piece of information gathered here will be stored in the CRM database, and, in concert with a data-mining system, actively supports our partner planning as well as the development and improvement of our products and services. Always thinking of new ways to help fulfill the needs of offices and make office life more comfortable, ASKUL tries to make sure that this vital customer input is reflected in our services and new products that create "new value".

ASKUL Has Established Marketing Partnerships With Cooperating Firms And Leveraged These Relationships to Create "New Value."

In order to survive in this fiercely competitive business climate, we have to know what, when, and how to prepare for our customers. Plus, we have to keep creating "new value" for customers even if it sometimes involves creative destruction. Hence, ASKUL has established a unique knowledge base combined with a sophisticated network - "Marketing Partnership" - that cannot be duplicated by other firms. ASKUL shares information, such as customers' opinions and purchasing history data, with our business partners, including manufacturers and trading companies. This shared knowledge helps us develop and improve our products and services. Traditional distribution channels used to be a one-way street. ASKUL has developed the concept of a business platform that creates "new value" that measures up to customers' expectations. This is exactly why we can offer services and new products that never fail to satisfy our customers.