We Have Redesigned The Conventional Distribution Structure To Create A More Functional And Logical Business Model. That Is What We Call The "ASKUL Model".

With our redesigned distribution structure and unique agent system, we provide better service to customers.

The structure of a traditional distribution system has many channels that manufactured products have to go through - including manufacturers, first wholesalers, second wholesalers, and retailers - before they reach the customer. Each channel involves purchasing, inventory management and sales. For a long time nobody raised any questions regarding these redundant processes. ASKUL believed this functional redundancy was inefficient and unsuitable for distributing products with small profit margins such as stationary goods. We wanted to not only simplify the inefficient structure consisting of "many redundant channels", but also to speed up the industrial processes. As a result, we have established a distribution system formed by networking only the most efficient functions. Our distribution system is based on the "value network" concept. This is a starting point of the ASKUL Model underlying our functionality. This innovative "redesigning of the distribution system" has enabled us to provide our customers with a uniform service that has much lower prices than what is available through other marketing systems.

ASKUL's One-of-a-Kind Agent System.

Based on the idea of the "value network", ASKUL has developed an Agent System. Our Agents are responsible for acquiring new customers and collecting bills; ASKUL is responsible for everything else including the mailing of catalogs, taking orders, shipping products, and handling inquiries. Unlike traditional distribution systems, the Agent System does not create redundant procedures in the areas of "sales" and "inventory management". Our Agent System has successfully simplified the distribution process by dividing essential roles between ASKUL and our agents. In this way, our system is radically different from that of the regular catalog marketers selling products directly to customers. Our agents, based in many cities nationwide, act as conduits that connect customers with ASKUL.